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Reports, Metrics & Exports

Executive Speed Accountability: Track long-term performance trajectories, validate the conversion impact of theme updates, and download presentation-ready PDF and CSV reports.

The Reports section offers comprehensive historical analytics, enabling merchants, agencies, and stakeholders to track performance trajectories, validate the impact of theme changes, and generate executive summaries.

TurboLoad Reports & Analytics dashboard showing 30-day performance score trend, Core Web Vitals trajectory, and PDF/CSV export buttons

How do I export TurboLoad performance reports? #

To export your store's performance data, navigate to Reports (/app/reports), select your desired timeframe (7, 30, or 90 days), and click either Export PDF for an executive, multi-page presentation or Export CSV for raw tabular data. Exports download instantly to your computer with zero configuration required.

Exploring Historical Performance #

1. Flexible Timeframe Selection #

At the top of the Reports page (/app/reports), toggle between preset reporting windows:

  • Last 7 Days: Ideal for monitoring immediate regressions following a recent marketing campaign or app install.
  • Last 30 Days: The standard benchmark period matching Google's rolling Core Web Vitals assessment window.
  • Last 90 Days: Long-term seasonal comparison (e.g. comparing Q3 baseline against Q4 holiday peak).

2. Metric Breakdown & Device Segmentation #

Reports dissect your performance data across multiple dimensions:

  • Device Type: Mobile vs. Desktop comparison. Mobile traffic represents 70%+ of Shopify shoppers and is evaluated most heavily by Google.
  • Core Metrics: Daily averages and 75th percentile (p75) values for LCP, INP, CLS, and TTFB.
  • Page Views & Traffic Volume: Correlate speed metrics with traffic surges.

Standardized Report Exports #

TurboLoad makes it simple to download and share performance records across your organization with canonical standardized exports:

Architecture Flow Interactive Diagram
flowchart LR subgraph Dashboard ["Reports Center"] RD["Reports Dashboard<br/>(/app/reports)"] end subgraph ExportActions ["Export Pipelines"] CSV_ACT["Click Export CSV"] PDF_ACT["Click Export PDF"] end subgraph OutputFiles ["Canonical Deliverables"] CSV_FILE[("Tabular Data (.csv)<br/>turboload-report-period.csv<br/>(Excel, Sheets, PowerBI)")] PDF_FILE[("Executive PDF (.pdf)<br/>turboload-report-period.pdf<br/>(Stakeholder Briefings)")] end RD --> CSV_ACT --> CSV_FILE RD --> PDF_ACT --> PDF_FILE

1. Tabular CSV Export (.csv) #

  • Download Action: Click Export CSV in the top action bar.
  • File Name Format: turboload-report-<period>.csv (or turboload-report-<dateKey>.csv for single-day reports).
  • Contents: Clean, unformatted tabular data containing timestamps, scores, page views, and millisecond values for all Core Web Vitals.
  • Use Case: Direct ingestion into Microsoft Excel, Google Sheets, PowerBI, or Tableau for internal analytics.

2. Executive PDF Report (.pdf) #

  • Download Action: Click Export PDF in the top action bar.
  • File Name Format: turboload-report-<period>.pdf.
  • Contents: Beautifully styled, presentation-ready multi-page PDF including visual score rings, trend graphs, app attribution summaries, and prioritized recommendations.
  • Use Case: Executive briefings for store founders, board members, or client presentations by Shopify partner agencies.

Automated Executive Reporting & Agency Sharing #

Designed for both independent brand owners and full-service eCommerce agencies:

  • Client Presentation Ready: Clean, branded PDF deliverables eliminate the need to manually build monthly speed decks.
  • Audit Trails: Historical exports provide immutable proof of speed improvements achieved over time.
  • Secure On-Demand Access: Team members with Shopify Admin permissions can export reports at any time.
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